About

First Place Co. is a London-based luxury streetwear brand built on the belief that your story isn’t defined by where you begin — but by how you finish. We design clothing with meaning — timeless silhouettes, bold detailing, and refined construction that speak for themselves. Every piece is made to feel considered, confident, and wearable — not just for one type of person, but for those who value presence and purpose in what they wear. Our focus is quality, fit, and message. We work closely on every cut, fabric, and finish to make sure each piece holds its own — both visually and in how it moves with you. We believe real style doesn’t need to try too hard. It’s about how something fits, how it lasts, and how it makes you feel without having to say a word. That’s the standard we hold everything to. This is streetwear with substance — for the ones who know there’s more to come.